All businesses require a dynamic set of integrated marketing solutions to deliver a strong more consistent message across your whole marketing mix. Springboard Communications works with you to identify the right marketing mix to ensure great results from strategy to implementation.


Brand marketing distinguishes your brand from your competitors and influences the buying decisions of customers.  A company’s brand creates an identity and tells a story.
It should be consistent across all marketing channels, such as social media, email or offline and the tone defined according to the chosen marketing platform, like Facebook, Instagram or an advertisement.

Digital Marketing

Digital marketing is an umbrella for the marketing of products or services using digital technologies, mainly the Internet but includes mobile, display advertising, and all digital mediums. Digital marketing is unique in that analytics can be used to measure online activity like traffic, leads, sales, views, time on site, etc. This information is then used to review and refine the marketing campaign, and relaunched to improve the user experience and convert users into customers.

Creating a digital marketing strategy, to make your brand stand out, requires research, understanding and the correct use of the right digital marketing tools.

Digital Marketing tools include:

  • Email Marketing
  • Social Media Marketing
  • Content Marketing
  • Online PR
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC)
  • Digital Display Advertising
  • Mobile Marketing

Your marketing strategy is a wide-reaching and comprehensive strategic planning tool.   It sets the overall direction for promoting your business and the marketing channels required to make your business stand out.  It should be planned from market research and developed based on your identified target market.

Events Marketing

Event marketing is a promotional strategy that involves face-to-face contact at specially organised events for companies and potential customers.  Event marketing creates an experience of a product or service, that engages a target audience and if successful leaves a lasting, brand-focused impression. 

Lifestyle Brand

Lifestyle brands seek to inspire, guide and motivate.  They operate off an ideology, building a brands story around a way of life. This story is then communicated in the format of how their products or services fit into a consumer’s lifestyle.  They create an experience and tell a story. 

To be a successful luxury lifestyle brand you need to know your customers better than anyone else.  You need to know when they are most receptive to hear your brand message and where, when and how to communicate that message.  The deeper your insight into customer behaviour and preferences, the more likely you are to convert a sale.  


Food and beverage venues operate in a highly competitive market and due to the purchasing power of millennials, the face of marketing for restaurants and bars is fast changing.

If you wish to attract, engage and keep customers, embrace mobile marketing, social media and digital savvy promotions.  Focus on your existing customers especially loyal ones.  Create promotions that appeal to your core customers and newcomers who appreciate the operation you’re running. 
Get social on social media!


Contact us today for an informal chat on how we can help you achieve your business goals.

Strategy Sessions

Let’s discuss how we can help you retain existing customers and capture new ones.

Marketing Retainer

Get back to running your business and doing what you love, leave marketing to us.

Email Marketing

Over 65% of people have made a purchase as a result of email marketing?
We will make your database work for you.


contact us today for an informal chat on how we can help you achieve your business goals.