• CASA Tapas Bar
  • CASA Tapas Bar
  • CASA Tapas Bar
  • CASA Tapas Bar
  • CASA Tapas Bar

CASA Tapas Bar, Hong Kong

CASA Tapas Bar serves tapas with a modern twist on international cuisines influenced by Japanese flavours. And offer an impressive range of craft beers and fine wines direct from boutique distilleries and vineyards from around the globe, with many exclusive to CASA.

The Brief:

To assist with a brand refresh and message consistency campaign that will generate brand awareness to the arrival of the new addition restaurant CASA Tapas Bar on Hong Kong Island.

The Work:
  • Market research on food & beverage pricing
  • Redevelopment of logo
  • Redevelopment of website
  • Marketing material – press release, signage, menu design, flyers, posters, digital artwork, business cards etc.
  • Developed a calendar of activities and all promotional material
  • Social media postings
  • Researched online service partners e.g. booking services, promotion apps, delivery services, review sites, etc.
  • Managed photoshoot to build image library
  • Organised press food tastings and manage press coverage.